top of page

Sales and Marketing Taxonomy

The WAND Sales and Marketing Taxonomy was created specifically to provide a foundation set of terminology which any sales and marketing department can use to tag and organize its documents. This taxonomy can quickly be customized for any specific sales and marketing group by adding customer lists, specific geographic regions, custom sales channels, and target segments. Although it may be preaching to the proverbial choir, sales and marketing are a vital part of any organization. It is a necessary part of business, and the documents and data generated from sales and marketing activities should be seriously cared for. This is where the WAND Sales and Marketing Taxonomy can help. With this taxonomy, you can organize your documents with ease, train your AI with speed, and begin using your company’s sales and marketing documents and data in no time! As with all our taxonomies, this strong foundation metadata model can be customized to include additional terms relating to your specific needs or industry.

This taxonomy contains 1,336 terms and 2,736 synonyms. Top-level terms include:

Marketing: (972)
• Corporate Image (34)
• Market Research (62)
• Marketing Management (76)
• Marketing Methods (138)
• Marketing Mix (590)
• Marketing Strategies (66)

Sales (362)
• Customers (76)
• Sales Channels (33)
• Sales Collateral (11)
• Sales Management (20)
• Sales Metrics (36)
• Sales Process (117)
• Sales Records (7)
• Sales Strategies (23)
• Sales Techniques (30)

While one taxonomy is good, multiple taxonomies to address other areas of your business is better! Check out some of our curated recommendations for other taxonomies that pair well with the

Sales and Marketing Taxonomy

WAND has also created Taxonomy Suites which address all of the domains of knowledge within your business. Check out all of our suites here or take a look at our pick for you.

More Taxonomy Information

WAND is the industry leader in developing and providing pre-built foundation taxonomies to companies around the world to improve organization, tagging, and search of unstructured and semi-structured information.

Turn any taxonomy project from a challenging build to a simple edit. Available in formats to support multiple enterprise applications, WAND Foundation Taxonomies jump-start any taxonomy initiative and are available for every industry vertical and business function.

There are more than 150 common enterprise applications that can use taxonomy covering categories like Artificial Intelligence, Search, B.I. Analytics, Big Data, Records Management, Data Mining, Knowledge Graphs, Predictive Analytics, CRM Client Classification, Expertise Identification, Document Tagging, and Sentiment Analytics.


The WAND Taxonomies  are foundation taxonomies, meaning they are designed to provide a strong starting point which can then be customized for the needs of a specific business. It’s difficult to find a taxonomy that will be a perfect fit for your needs straight out of the box, so foundation taxonomies are a great place to start because they can provide an initial 80% starting point and jumpstart. With foundation taxonomies, the time spent developing taxonomy is dramatically reduced. Foundation taxonomies provide a common-sense starting point for all stakeholders in a taxonomy project so that targeted feedback can be provided to customize the taxonomy specifically for your needs.


WAND has professional services and related tools to help customize these foundation taxonomies. Be sure to visit our news feed to learn about updates to individual taxonomies in the catalog.

bottom of page