Sales and Marketing Taxonomy
The WAND Sales and Marketing Taxonomy contains 1,286 categories and 450 synonyms covering promotion, pricing, product, market research, sales and marketing management, channels, advertising, and more. The WAND Sales and Marketing Taxonomy was created specifically to provide a foundation set of terminology which any sales and marketing department can use to tag and organize its documents. This taxonomy can quickly be customized for any specific sales and marketing group by adding customer lists, specific geographic regions, and custom sales channels, and target segments.
More Taxonomy Information
WAND is the industry leader in developing and providing pre-built foundation taxonomies to companies around the world to improve organization, tagging, and search of unstructured and semi-structured information.
Turn any taxonomy project from a challenging build to a simple edit. Available in formats to support multiple enterprise applications, WAND Foundation Taxonomies jump-start any taxonomy initiative and are available for every industry vertical and business function.
There are more than 150 common enterprise applications that can use taxonomy covering categories like Artificial Intelligence, Search, B.I. Analytics, Big Data, Records Management, Data Mining, Knowledge Graphs, Predictive Analytics, CRM Client Classification, Expertise Identification, Document Tagging, and Sentiment Analytics.
The WAND Taxonomies are foundation taxonomies, meaning they are designed to provide a strong starting point which can then be customized for the needs of a specific business. It’s difficult to find a taxonomy that will be a perfect fit for your needs straight out of the box, so foundation taxonomies are a great place to start because they can provide an initial 80% starting point and jumpstart. With foundation taxonomies, the time spent developing taxonomy is dramatically reduced. Foundation taxonomies provide a common-sense starting point for all stakeholders in a taxonomy project so that targeted feedback can be provided to customize the taxonomy specifically for your needs.
WAND has professional services and related tools to help customize these foundation taxonomies. Be sure to visit our news feed to learn about updates to individual taxonomies in the catalog.