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Privacy Policy

WAND, Inc. has created this privacy statement in order to demonstrate our firm commitment to the privacy of our customers and users. The following discloses our information gathering and dissemination practices for,,, and This site contains links to other sites and locations. WAND, Inc. is not responsible for the privacy practices or the content of other such Web sites.


Personal Information We Collect

Your IP address is used to help identify and log your session information. We use cookies to deliver content specific to your interests, to save passwords so no re-entry is required each time you visit our site, and for other Web browser related purposes.

When completing a contact form or when registering for a free download of the WAND General Business Taxonomy for SharePoint, this site collects business name, business phone number, business address, business URL, business fax, business email address, contact person email address, contact person job title, and contact person name. All information is collected via a form which the registrant voluntarily fills out.


Purpose of Collecting Personal Information

Personal information is collected for purpose of processing a request to be contacted by WAND, for purposes of processing a request to register for a WAND webinar or to receive some other piece of WAND collateral. Once collected, this information is used to provide ongoing communications and information about WAND products and services. 

Paid users of WAND products will be issued login credentials based upon their business email address. This is necessary to provide access to the WAND Taxonomy Library. We may track user behavior within our applications for purpose of providing better features and capabilities, dashboards and reporting, and bug identification and tracking.



By using any of our websites, by filling out a form, or by downloading the WAND General Business Taxonomy for SharePoint, you are consenting to the use of your Personal Information for the purposes outlined within this Privacy Policy. You may withdraw this consent at any time by calling +1 303-623-1200 or by emailing


Google Analytics Cookies and Tracking

This site uses Google Analytics to track number of visitors and source of visitors.  Google Analytics uses cookies to track user behavior.   We do not have control over these third-party cookies.  We do not provide any Personal Information that we collect (defined above) to Google Analytics. We have set a 26-month retention period for user-level and event-level data in Google Analytics.  The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID) and advertising identifiers (e.g., DoubleClick cookies, Android’s Advertising ID, Apple’s Identifier for Advertisers). After this period, user-level and event-level data is deleted.  This retention period resets upon any new activity on our site.

Google Analytics Privacy and use of data is described at:

You may opt-out of Google Analytics by visiting:

Many of the advertising networks participate in the opt-out program offered by the Network Advertising Initiative. Please visit to learn more about such audience behavior advertising practices. As an additional step, these advertising companies may participate in one of the following self-regulatory programs for online behavioral advertising, with corresponding user opt-outs:


Salesforce and Ascend

WAND, Inc uses Salesforce as our CRM and Ascend for our marketing automation.  We use these tools to manage our customer database and help communicate information about our offerings. When clients interact with us, either by downloading any of our taxonomies or marketing materials, sending us an inquiry, or meeting us in person at a conference or trade show, we may place your data into our Salesforce CRM. This may include contact name, contact email, phone, fax, company name, and job title.

We use Ascend to send emails to members of our mailing list. On occasion, we send newsletters, holiday cards, or other communications. We also have several automated drip campaigns that send periodic emails with content and information that we think will be valuable based on interactions we have had with you or based upon products you have downloaded. You may opt-out of these messages at any time by clicking on the subscription preferences link at the bottom of every Ascend email we send. You can also opt-out and request that we delete your information by following the opt-out procedures below.

Salesforce has processes and procedures governing data security and governing GDPR and data privacy compliance that is outlined at:

You may request that we remove your information from our Salesforce CRM at any time by following the opt-out procedures below.



This site has security measures in place to protect the loss, misuse, and alteration of the information under our control and will make every effort to maintain the security and privacy of that information.



Our site provides users the opportunity to opt-out of receiving communications from WAND or about removing your information from WAND’s customer database and/or mailing list.

  1. Send e-mail to with your request

  2. Call the following telephone number: 303-623-1200

  3. Click on the subscription preference link at the bottom of any Constant Contact sent email.


Contacting the Web Site

If you have any questions about this privacy statement, the practices of this site, or any other issues regarding this Web site or WAND, Inc. please or call 303-623-1200.

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