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Our collection of tools, industry data, and expertise offer a unique value proposition to our customers

Company Overview

Since 1983, WAND has developed curated taxonomies to improve the way our clients search and organize unstructured and semi-structured information. WAND is the premier source for industry vertical taxonomies, business taxonomies, and specialty domain-specific taxonomies. The breadth and coverage of WAND’s taxonomy library is unmatched, and for years, WAND Taxonomies have been used by thousands of companies around the world to organize information.


Applications, where WAND Taxonomies are being deployed, include enterprise content management, enterprise search, behavioral targeting, big data, text analytics, business intelligence, semantic technologies, local search, Artificial Intelligence, knowledge graphs, and sentiment analytics.


WAND is headquartered in Denver, Colorado.

"The barriers of creating a taxonomy from scratch –– things which have previously caused significant delays to enterprise content management projects –– have been eliminated."

~ Ross Leher, CEO

Meet the Team!

Ross Leher Profile

Ross Leher, Founder, Chairman, and Chief Executive Officer


Ross has a background that includes international commerce, trade, and retailing, and has a proven record of growing innovative businesses in highly competitive markets. For 25 years, he served as Chairman and Chief Executive Officer of Robert Waxman Inc., the fifth largest camera retailer in the United States with over $50 million in annual sales. Robert Waxman, Inc., in business for over 38 years, was recognized as a leader in its business segment and for its success in innovating and applying new information technologies to facilitate sales and commerce. He was responsible for expanding Robert Waxman, Inc. beyond a successful retail camera operation into new areas that provided the underpinning for WAND. During his executive tenure at Robert Waxman Inc., Ross and his staff began the development of WAND products and technologies in 1982. Ross is a graduate of the University of California, Berkeley with a degree in Economics.

Kay Fair Profile

Kay Fair, Taxonomist

Kay has been building WAND Taxonomies for nearly 10 years, improving the findability of information assets. Prior to that, she was a member of the Cherry Creek School District Board of Education in Greenwood Village, Colorado. Kay graduated from the University of Colorado with degrees in History and English. She later earned a Master's Degree in Library and Information Science from the University of Denver.

Profile Picture of Eduardo Heidrich

Eduardo Heidrich, Lead Software Engineer

Eduardo has been working in software development for over 15 years, acting directly in coding, reviewing program functionality, establishing system improvements, and managing teams. He has a background in startup and experience playing different roles within software teams, and dealing with management and customers. He has a bachelor's degree in Information Systems from Santa Catarina Federal University and an MBA from FGV.

Profile Picture of Shawna Applequist

Shawna Applequist, Marketing Director

Shawna has been working in marketing since she graduated college, bringing value straight to the customers via digital resources and social media. Shawna sees that taxonomies and ontologies are a tool that every organization needs to take their business to the next level of success. Shawna holds a BS in Marketing from Calvary University.

WAND's Mission:

As members of WAND, Inc., we are dedicated to customer success in every encounter. We define our customers as our suppliers, fellow employees, and people who invest in our products and services.

Excellence: The Rule, not the Exception

Our Products:

WAND specializes in developing precise and best-in-class taxonomies covering a wide variety of domains. We leverage taxonomy development experts with domain research and customer feedback to develop vocabularies offering clear knowledge representation for any given domain.

WAND brings our years of experience in creating best-in-class taxonomies to the challenge of creating business glossaries. WAND Business Glossaries, complete with definitions, include important concepts that can be tracked, traced, measured, and analyzed. WAND Business Glossaries are available for a select set of industry and business functional topics.

The WAND Taxonomy Suites are Taxonomy packages that include all relevant domains of knowledge for your specific industry. From Health Care to Aerospace to Utilities, there is a suite curated for you and your organization.

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