Category Landing Page Content Creation Unique and descriptive category landing page content is important for user experience and for search engine optimization. A good landing page description includes a narrative description of the product category that you are trying to sell that explains the benefits and usage of the product category as well as targeted keywords. WAND can create landing page content that will improve search engine rankings and click through rate by giving shoppers a descriptive snippet of what they will find. Our process will include performing SEO Keyword Research and feature/benefit research for each category. We will then take this research and write a 250-300 word summary of the product category that can be featured on your product category landing page. Category landing pages could be linked to additional value-added content, such as category buying guides, articles, or blog posts, to further increase the value of the landing page.