Over 35 years in the business

Our collection of tools, industry data, and expertise offer a unique value proposition to our customers

Company Overview


Since 1983, WAND has developed multi-lingual taxonomies to improve the way our clients search and organize unstructured and semi-structured information. WAND is the premier source for industry vertical taxonomies, business taxonomies, and specialty domain-specific taxonomies. The breadth and coverage of WAND’s taxonomy library is unmatched, and for years, WAND Taxonomies have been used by thousands of companies around the world to organize information.


Applications, where WAND Taxonomies are being deployed, include enterprise content management, eCommerce, spend analysis, enterprise search, behavioral targeting, big data, text analytics, business intelligence, semantic technologies, local search, online yellow pages, and business directories.


WAND’s taxonomy professional services practice offers taxonomy development and customization, taxonomy mapping, and data classification services. Our professional services team makes sure that our clients are successful when deploying taxonomies.


WAND is headquartered in Denver, Colorado.



Management Bios


Ross Leher, Founder, Chairman, and Chief Executive Officer

Ross has a background that includes international commerce, trade, and retailing, and has a proven record of growing innovative businesses in highly competitive markets. For 25 years, he served as Chairman and Chief Executive Officer of Robert Waxman Inc., the fifth largest camera retailer in the United States with over $50 million in annual sales. Robert Waxman, Inc., in business for over 38 years, was recognized as a leader in its business segment and for its success in innovating and applying new information technologies to facilitate sales and commerce. He was responsible for expanding Robert Waxman, Inc. beyond a successful retail camera operation into new areas that provided the underpinning for WAND. During his executive tenure at Robert Waxman Inc., Ross and his staff began the development of WAND products and technologies in 1982. Ross is a graduate of the University of California, Berkeley with a degree in Economics.


Jeff Burinda , Chief Technical Officer

Jeff drives development of the WAND business directory platform and other taxonomy based applications, manages customer deployments and data deliveries, and is integral in shaping the data structures that are the backbone of the WAND vocabularies. Prior to joining WAND in 2000, Jeff gained experience in application development as a project manager and technical lead in the semiconductor fabrication industry. Jeff graduated from the Colorado School of Mines with a degree in Engineering, a specialization in Mechanical Engineering, and a sub-specialization in Electrical Engineering.


Mark Leher, Chief Operating Officer

Mark is a recognized expert on taxonomies and how to use them to improve findability of information assets. Mark is the creator of the WAND General Business Taxonomy which has been downloaded by more than 6000 businesses for use in the Microsoft SharePoint 2010 term store.  For over a decade, Mark has worked with companies of all sizes in building taxonomies, developing taxonomy strategy, and applying taxonomies to information assets.  Mark is the creator of the WAND General Business Taxonomy which has been downloaded by more than 6000 businesses for use in the Microsoft SharePoint 2010 term store.  Mark graduated from the University of Washington with a bachelor degree in economics and philosophy and earned an MBA from the University of Denver Daniels College of Business.