Product Categorization

Placing products in the correct taxonomy category is critical to ensure that shoppers can find the products they wish to buy.

WAND's categorization processes and tools have been proven for years in helping retailers place product SKUs in the appropriate category.   WAND leverages our internal tools with advanced filtering and automation where appropriate.  WAND integrates taxonomy based Real Intelligence to suggest accurate categories before they are confirmed by our taxonomists.   


WAND imports product feeds into our categorization tool and can import your categories (taxonomy) into our metadata modeler.  Each product gets placed in the most appropriate category. We can even add new categories as appropriate to accommodate products that may not have a good home.

  • Categorize products into the best taxonomy tree category
  • Categorize products into marketplace categories (Amazon, Rakuten, eBay, Google Shopping, Bing Shopping, and more)
  • Map your site categories into marketplace categories


If you don't have a taxonomy, WAND's eCommerce and Product Taxonomy Development Services can build a robust category structure that can be used to categorize your catalog items. 

Our processes and leading classification tools yield high quality results and quickly on-board products into your catalog.