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CONTACT INFORMATION: Mark Leher WAND, Inc. Director of Marketing Communications 303-623-1200 ext. 267 mleher@WAND.com FOR IMMEDIATE RELEASE April 24, 2008 WAND and Synaptica from Dow Jones target personal care and beauty online retailers with pre-packaged taxonomy and software offering Managing product data now easier than ever for the personal care and beauty industry Denver, CO, USA --- WAND, Inc is now delivering its 1,246 term Personal Care and Beauty product taxonomy integrated with the industry leading Synaptica taxonomy management software. This combined package will be a valuable tool for personal care and beauty retailers who want to improve their online retail presence. A well-structured taxonomy with attribute level detail can improve a personal care and beauty sites by increasing conversions, improving the user interface, and increasing average transaction value. Organizing product data in a taxonomy structure can also help reveal analytic information that can be used to track customer product preferences. The taxonomy can be mapped to categories used on other sites, such as comparison shopping engines and Amazon, where products are sold. The WAND Personal Care and Beauty Taxonomy covers over 540 different categories of products and services such as cosmetics, fragrances, skin care, dental care, and personal health. The taxonomy also includes 650 synonyms and 14,000 further attribute level details across all the categories. For example, “Hair Brushes” alone has over 15 different attribute choices and 52 attribute value options. Using Synaptica from Dow Jones, online retailers can customize the taxonomy to match its own set of products, brands, and attributes. Created and managed in Synaptica, taxonomies can be accessed via APIs, Web Services or exported into a variety of formats including XML for integration with existing search, web content and product information management systems. Additional services are available to cleanse and organize product data for use with the taxonomy and to analyze consumer behavior on your site. To learn more about this service, visit http://www.wandinc.com/main/english/html/sol_personal.asp About WAND, Inc. Powered by WAND (www.wandinc.com) directory applications have been matching buyers and seller on the internet since 1996. WAND serves customers on five continents and there are 20 directories on the WAND Directory Network. WAND’s directory applications are built around the WAND Taxonomy, the leading horizontal product and service classification schema. The WAND Taxonomy is available in 12 languages. About Synaptica from Dow Jones Dow Jones’s Client Solutions group provides a wide variety of organizations with taxonomy management solutions including Synaptica . Synaptica allows subject matter experts, taxonomists, content managers, Web developers and IT professionals to collaborate and create structured vocabularies including taxonomies, thesauri and ontologies. These vocabularies can be deployed for search enhancement, machine-aided indexing and metadata tagging, as well as in content management systems and Web portals. Using unique audience-centric management capabilities and standardized, semantic Web-enabled tools that encode information in a way that allows machines to understand the meaning, Synaptica can enhance information access, improve workflow and optimize data quality. --End--

CONTACT INFORMATION:
Mark Leher
WAND, Inc.
Director of Marketing Communications
303-623-1200 ext. 267

FOR IMMEDIATE RELEASE

April 24, 2008

WAND and Synaptica from Dow Jones target personal care and beauty online retailers with pre-packaged taxonomy and software offering

Managing product data now easier than ever for the personal care and beauty industry

Denver, CO, USA --- WAND, Inc is now delivering its 1,246 term Personal Care and Beauty product taxonomy integrated with the industry leading Synaptica taxonomy management software. This combined package will be a valuable tool for personal care and beauty retailers who want to improve their online retail presence.

A well-structured taxonomy with attribute level detail can improve a personal care and beauty sites by increasing conversions, improving the user interface, and increasing average transaction value. Organizing product data in a taxonomy structure can also help reveal analytic information that can be used to track customer product preferences. The taxonomy can be mapped to categories used on other sites, such as comparison shopping engines and Amazon, where products are sold.

The WAND Personal Care and Beauty Taxonomy covers over 540 different categories of products and services such as cosmetics, fragrances, skin care, dental care, and personal health. The taxonomy also includes 650 synonyms and 14,000 further attribute level details across all the categories. For example, “Hair Brushes” alone has over 15 different attribute choices and 52 attribute value options.

Using Synaptica from Dow Jones, online retailers can customize the taxonomy to match its own set of products, brands, and attributes. Created and managed in Synaptica, taxonomies can be accessed via APIs, Web Services or exported into a variety of formats including XML for integration with existing search, web content and product information management systems.

Additional services are available to cleanse and organize product data for use with the taxonomy and to analyze consumer behavior on your site.

To learn more about this service, visit http://www.wandinc.com/main/english/html/sol_personal.asp

About WAND, Inc.

Powered by WAND (www.wandinc.com) directory applications have been matching buyers and seller on the internet since 1996. WAND serves customers on five continents and there are 20 directories on the WAND Directory Network. WAND’s directory applications are built around the WAND Taxonomy, the leading horizontal product and service classification schema. The WAND Taxonomy is available in 12 languages.

About Synaptica from Dow Jones

Dow Jones’s Client Solutions group provides a wide variety of organizations with taxonomy management solutions including Synaptica . Synaptica allows subject matter experts, taxonomists, content managers, Web developers and IT professionals to collaborate and create structured vocabularies including taxonomies, thesauri and ontologies. These vocabularies can be deployed for search enhancement, machine-aided indexing and metadata tagging, as well as in content management systems and Web portals. Using unique audience-centric management capabilities and standardized, semantic Web-enabled tools that encode information in a way that allows machines to understand the meaning, Synaptica can enhance information access, improve workflow and optimize data quality.

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