Personal Care and Beauty E-Commerce Data Solution

Organizing your website’s product information at a detailed level is essential to delivering a high quality user experience to your audience and maximizing the return on investment you are getting from your ecommerce site. However, organizing this product data can be a daunting task. Creating a normalized product data structure from scratch is overwhelming. Further, it’s important to have the right tools for the job.

WAND and Synaptica by Dow Jones are now offering a best-in-class solution to the personal care and beauty industry with WAND’s Personal Care and Beauty Taxonomy pre-integrated within Synaptica and ready to use out of the box.  Professional services provided by WAND and Dow Jones Client Solutions can assist you with customizing the taxonomy to best fit your product information, and with tagging your product data to the taxonomy and attributes.  This is a turnkey solution that can quickly give a personal care and beauty website a best-in-class back end product data structure.

Benefits of this combined solution include:

  • Quickly enable faceted based product navigation,
  • Increase conversion rates
  • Minimizes failed searches
  • Improve product merchandising
  • Better search engine optimization
  • Best-in-class search experience
  • Higher average transaction value
  • Product data flexibility
  • Improved customer analytics

The combination of WAND’s robust Personal Care and Beauty Taxonomy with Synaptica, the industry leading taxonomy management software (See Screenshots), means that personal care and beauty product retailers can immediately begin to manage product data to enable a rich user experience online.

The WAND Personal Care and Beauty Taxonomy covers over 540 different categories of products and services including cosmetics, fragrances, skin care, dental care, and personal health.  The taxonomy also includes 650 synonyms and 14,000 further attribute level details across all the categories.  For example, “Hair Brushes” alone has over 15 different attribute choices and 52 attribute value options. Synaptica has a variety of taxonomy integration options out of the box including APIs, Web Services, or data exports into a variety of formats including XML. The normalized product structure can be managed from the application and immediately used in any product information management tool, content management software, or ecommerce search platform.

Contact WAND today to learn how your personal care and beauty online retail site can take advantage of this solution.