WAND Domain Name Directory

Domain names have been commoditized and registrars need value-added services to show why companies should purchase a domain from them.   The WAND Business Directory Platform and the WAND Directory Network provide a solution.  Each company that registers for a domain name can get a listing in a Powered by WAND directory custom-branded to the registrar. This listing will be multi-published across the entire WAND Directory Network and provide the domain name registrant with unparalleled global exposure for its products and services.  This domain name directory will help drive qualified traffic to the websites located at the domain name which was registered.   

The result is that a domain name registrar can provided its registrants with more value than just a domain name in the form of increased exposure and qualified website traffic from around the world.

 

Case Study

Domain: .travel
Registrar: Tralliance
Directory: www.directory.travel

Tralliance’s challenge was to provide .travel registrants with a value added service to increase the value of their domain name purchase and to promote the overall .travel domain name within the travel industry.  The WAND business directory platform, integrated with the custom WAND Travel Taxonomy, answered the challenge.
The .travel Directory is designed to precisely match the travel products and services of authenticated .travel registrants with consumers around the world.   

Users can access the Directory via the Tralliance web site or by typing www.directory.travel into their web browser and be instantly plugged into a high-quality and extensive database of travel product and service providers around the world. To use the .travel Directory, users simply check a series of travel terms that narrow down the number of possible results for a desired activity or destination (as examples) to as granular a search as they wish. The results themselves are links to the .travel registrants that match all facets of the query only, which means that – contrary to existing search engines – every response is a 100% match to the query.