Trade Associations

Membership Directories

Providing new member benefits, an easy way for members to network, and a way to help increase members’ business all while generating revenue is an ongoing challenge for any association. 

The WAND business directory platform provides a revenue-generating member benefit for your trade association.  A Powered by WAND directory is custom branded with an association’s look and feel and dropped seamlessly into the association’s existing website.  WAND handles all of the technical and backend issues so the association can focus on taking care of its members.

Association members can register their company to any of 70,000 product and service terms (or an appropriate vertical subset) so that other members can find them on the directory. This member networking will get companies more involved in your association as well as serve as a constant reminder of the value that your association delivers.  Through your existing sales team, or using a third party sales group that specializes in sales to associations, you can sell enhancements to the member’s free basic listing such as a web link, email connectivity, logos and pictures, additional information pages, and catalog pages.  For no extra charge, members in the directory can also choose to be included in all of the directories on the WAND Directory Network to increase the exposure they are getting from their listing. 

Trade Lead Delivery System

Associations are always looking for a new program or benefit to provide to members.

The WAND Trade Lead Delivery Service, a brand new partner program available from WAND, is a valuable offering that can help your members generate business opportunities and that can generate revenue for your association.

This WAND partner program requires no up front investment from the association. The association only needs to commit to promoting the trade leads delivery system subscriptions to its members.  In return, the association will receive a co-branded sign-up page to promote to its members, a 10% revenue share on all subscriptions sales, an ongoing membership program that reminds members that the association is working for them, and weekly contacts to members through the co-branded trade lead match summary email that is sent to subscribers each week.