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Staff Bios
| Ross Leher, Founder, Chairman, and Chief Executive Officer, |
 Ross has a background that includes international commerce, trade, and retailing, and has a proven record of growing innovative businesses in highly competitive markets. For 25 years, he served as Chairman and Chief Executive Officer of Robert Waxman Inc., the fifth largest camera retailer in the United States with over $50 million in annual sales. Robert Waxman, Inc., in business for over 38 years, was recognized as a leader in its business segment and for its success in innovating and applying new information technologies to facilitate sales and commerce. He was responsible for expanding Robert Waxman, Inc. beyond a successful retail camera operation into new areas that provided the underpinning for WAND. During his executive tenure at Robert Waxman Inc., Ross and his staff began the development of WAND products and technologies in 1982. Ross is a graduate of the University of California, Berkeley with a degree in Economics. |
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| Jeff Burinda, Chief Technical Officer, |
 Jeff drives development of the WAND business directory platform and other taxonomy based applications, manages customer deployments and data deliveries, and is integral in shaping the data structures that are the backbone of the WAND vocabularies. Prior to joining WAND in 2000, Jeff gained experience in application development as a project manager and technical lead in the semiconductor fabrication industry. Jeff graduated from the Colorado School of Mines with a degree in Engineering, a specialization in Mechanical Engineering, and a sub-specialization in Electrical Engineering. |
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| Richard Avery, Senior Vice-President of Corporate Development, |
 Rick has an extensive advertising sales and management background with 20 years of experience in the newspaper industry. Most recently with the Denver Rocky Mountain News, Rick held the position of Director of Display Advertising. Prior to his experience with the Denver Rocky Mountain News, Rick held various sales management positions within the New York Times Company, the Hearst Corporation, and Freedom Communications. Rick has experience in the local retail, national, and classified advertising arenas. He is a graduate of the University of Arizona, with a degree in Marketing. |
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