eCommerce Taxonomy

eCommerce Taxonomy is a critical infrastructure component for any online retail business.   Presenting products with detailed specification level information can enable improved search,, generate higher conversion rates and more sales.  An eCommerce Taxonomy is necessary to collect the data on your products in a normalized and consistent fashion.

WAND can help any company that has product data generate and manage both high-quality eCommerce collection taxonomy and intuitive front-end eCommerce taxonomies with detailed attribute templates that are relevant for your product mix and for your users.  We have developed tools and content hand in hand that can be accessed in the WAND eCommerce Taxonomy Portal

The foundation of our eCommerce taxonomy services is our leading WAND Product and Service Taxonomy which has been developed over the last 25 years and has over 45,000 categories each with a detailed attribute template.  These templates include extensive pick lists for things like brands, colors, materials, dimensions, as well as specifications specific to each product or service category.

With this extensive taxonomy and advanced tools at our disposal in the WAND eCommerce Taxonomy Portal, we can quickly identify the categories that are a match with your product mix and immediately begin to organize these categories into a hierarchy that makes the most sense for that product mix. Instead of developing attribute templates from scratch, we can quickly start polishing the attribute templates based on each clients individual needs.  This allows us to deliver a higher quality eCommerce taxonomy more quickly than competitors starting from a blank slate.

Our tool set makes it easy to collaborate with our clients as we build out and customize their eCommerce taxonomy. This provides real time visibility into the progress of development and an environment where the eCommerce taxonomy can continue to change and grow over time.  The eCommerce taxonomy can then be exported into your chosen PIM or eCommerce software platform.

 

Advantages of an eCommerce taxonomy include:

  • Enable faceted product search
  • More flexible product merchandising
  • Enhance search engine marketing for every category
  • Easy integration with comparison shopping engines
  • Global reporting framework to better understand product sales

 

Contact WAND today to learn more about how we can help you create an ecommerce taxonomy for your online retail business.